The City Lifestylist®

Daisy loves the Lifestylist® philosophy of Life Celebrating Style.  She is also open to any excuse to wear her favorite hats and attract attention.  Mardi Gras Greetings from Daisy the diva dog and the Lifestylist® family!

Daisy loves the Lifestylist® philosophy of Life Celebrating Style.  She is also open to any excuse to wear her favorite hats and attract attention.  Mardi Gras Greetings from Daisy the diva dog and the Lifestylist® family!

 



Once upon a time a company could have a website up - good or bad- and customers were happy. Not any more - with consumers using the internet as their main resource to find information on any and everything, it's critical that you take advantage of the other social media outlets that are available. For the next week we are going to highlight some of our favorites, and today we are going to start with the fastest growing site out there - Pinterest.

Pinterest.com This is the fastest growing web trend - ever.  They hit the 10 million U.S. monthly unique visitors faster than any independent site in history. With a growth of over 40 times in the last 6 months, if you aren't on Pinterest you need to be. I've seen statistics state that 58% of the traffic to this site are women between the ages of 25 and 44, and 97% of Pinterests' Facebook fans are women.

What is Pinterest? The official definition is "Think of Pinterest as a virtual pinboard — a place where you can create collections of things you love and “follow” collections created by people with great taste. People use Pinterest to collect and share all sorts of things — wedding inspiration, favorite T-shirts, DJ equipment. You name it, people are pinning it. We know you have great taste in something. Our mission is to make Pinterest the best place for you to share your taste with the world.”

People are flocking to Pinterest because it is a great resource of high quality lifestyle focused images, and it's fast and easy. You design your own "boards" that you can add your images to or "pin" images that were posted by someone else or that you found online. I've discovered some of my favorite new recipes on Pinterest, and I'm also amazed by how many new viewers have discovered the Lifestylist® brand thanks to our page.We are definitely getting more subscribers on Pinterest than we are on our Facebook page which is a huge shift in how people are searching for us.

Something else that is unique about Pinterest is that it's by invitation only right now, and you can join by asking for an invitation on the site or by receiving one from someone that is already active there. If you would like to receive an invitation so you can check out our Lifestylist boards just send us an email at: answers@lifestylist.com and we'll send one your way!

What a great, busy month this has been! This Lifestylist® has show houses to plan, new products to design and great conventions to attend... there just aren't enough hours in the day for all of the great opportunities that are ahead of us!
Last week I attended the International Builders Show in Orlando and after attending this convention for over 20 years I think this year was one of my favorites.
I am so proud to be a part of the National Association of Home Builders and to be involved in the modular side of home building. This was the year when I saw home builders really taking notice of what benefits factory built construction could offer them, and not only did we do a great job of talking about it - we also showed them.
There are meetings that go on before the Builders Show starts that help put in place best practices to promote and grow the housing industry. Councils cover various specialty groups, and I was impressed to see that Kevin Flaherty, Vice President of Marketing for Champion Homes was not only attending these meetings, he is also acting as Vice Chairman for the Building Systems Council. "The New Champion" is really showing their strength and commitment to the factory built housing industry, and not only are they active with NAHB, they are also becoming more active with the Manufactured Housing Institute. Kevin was a presenter in the NAHB News Conference "Industry Study: Characteristics of Modular Homes" and had great facts and figures about why consumers should consider buying a modular home.
Palm Harbor Homes presented three beautiful factory built homes in the Professional Builder Show Village showing a "Net Zero Eco-Home" that was a 399 sq. ft. park model, a modular duplex, and a modular luxury home. Tony Lucas the designer for Palm Harbor always does an outstanding job, but what he did with the Net Zero home really got people's attention. Tony added the architectural details on the exteriors that made you want to know and see more which is a lot of what you want a show home to do. It was interesting because another builder brought a home for the first time and it was in neutral colors and without much exterior interest, and many people (including myself) passed it by. I heard the home was beautiful inside, but only found that out after the show was over.
Builders were fascinated by the fact that the three homes were installed, furnished and decors added in 8 days. This was proof of one of the many benefits that factory built housing offers - time savings which results in cost savings. Will these homes result in sales for Palm Harbor? Ron Powell, President of Manufacturing for Palm Harbor Homes stated that "I haven't seen the statistics, but our internal feeling is that attendance at Show Village was better than last year. There were more attendees with solid projects in the immediate future. In the last few years, there were a lot of attendees trying to flesh-out ideas. This year, they've got land and are ready to go."
Besides having market driven homes at the show, I was also impressed to see Joe Stegmayer - the Chairman of the Board, President and Chief Executive Officer of Cavco Industries, a director and officer of Fleetwood Homes, Inc.  and Palm Harbor Homes, Inc. ,and a director of Palm Harbor Villages, Inc working the show. How he has time to even attend something like this is amazing, and I said working not attending the show because every time I saw him he was helping a potential customer or answering questions. And in his "spare" time he is serving as the Chairman of the Board for The Manufactured Housing Institute. His hands on approach to the factory built housing industry is one of the reasons it will continue to be a force to be reckoned with.
One of the highlights of this year's show for me was getting to hear Ben Bernanke speak about the state of our economy and what's ahead for housing. More on that later, but to see more images from this year's International Builders Show, visit and "like" our Facebook page at: www.facebook.com/lifestylelist. I took over 2,000 photographs and I'm anxious to share my favorites with you.